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MCP Server Is Now Available

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We’re excited to introduce MCP Server support in NEURONwriter. You can now connect your favorite AI assistant directly to your NEURONwriter account, allowing it to work with your projects without switching between multiple tools. Spend less time clicking through menus and more time creating high-quality content.

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MCP Server is available for Gold plans and above. Visit the MCP Server tab in your profile to find setup instructions and start using it with your preferred AI assistant.

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We've added a brand new API Explorer to your profile. Browse always up-to-date API documentation, execute test requests directly in your browser, and instantly generate code examples in your preferred programming language.

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Google rank	URL	[on-site] Content score	[on-site] Page title	[on-site] Language	[on-site] Content length	[on-site] Word count	[on-site] Description	[on-site] Content readability
1	https://www.snhu.edu/about-us/newsroom/business/types-of-digital-marketing	59	What is Digital Marketing? 8 Types \| SNHU	en	23771	3881	Learn about the 8 types of digital marketing and their impact. Understand what digital marketing is and how it can revolutionize your marketing strategy.	33
2	https://www.investopedia.com/terms/d/digital-marketing.asp	50	Understanding Digital Marketing: Key Types, Channels, and Examples	en	13473	2063	Explore the fundamentals of digital marketing, including its key types and channels like SEO, social media, and more. Learn how these techniques can enhance your online presence and drive sales.	43
3	https://www.geeksforgeeks.org/blogs/different-types-of-digital-marketing/	68	Different Types of Digital Marketing - GeeksforGeeks	en	15872	2625	Your All-in-One Learning Portal: GeeksforGeeks is a comprehensive educational platform that empowers learners across domains-spanning computer science and programming, school education, upskilling, commerce, software tools, competitive exams, and more.	40
4	https://hennessey.com/digital-marketing-services/what-are-the-major-marketing-services/	45	What Are the Major Digital Marketing Services? \| Hennessey Digital	en	6617	1084	Businesses employ these main digital marketing services to drive traffic, generate leads, and attract new customers. Learn more about SEO, PPC, Social Media Marketing, and more.	42
5	https://elkhq.com/blog/digital-marketing-solutions/	70	7 Types of Digital Marketing Solutions \| elk marketing	en	15845	2597	Unsure of which digital marketing solutions are best for your company? Check out this guide to learn more about the seven types of channels available!	43
17	https://www.vistaprint.com/hub/types-digital-marketing	55	The Different Types of Digital Marketing (and How to Use Them) \| VistaPrint US	en	21488	3672	Digital marketing is important to help your business grow, but its also complicated. Which channels should you be on? What do SEO and PPC really mean? What are the advantages and disadvantages of each of the different types of digital marketing? Start here to learn it all!	28
7	https://seekmarketingpartners.com/digital-marketing-blog/types-of-digital-marketing-services/	65	Types Of Digital Marketing Services \| SMP	en	11516	1627	Discover the various types of digital marketing services & how they can boost your online presence. SMP offers SEO, PPC, social media marketing, & more.	26
8	https://www.forbes.com/advisor/business/what-is-digital-marketing/	52	What Is Digital Marketing? Types, Strategies & Best Practices (2025 Guide) – Forbes Advisor	en	21563	3505	Discover what digital marketing is and explore the top strategies, channels and best practices to grow your business online in 2025, from SEO and social media to email and content marketing.	34
9	https://sacscreativemedia.com/powerful-types-of-digital-marketing/	53	10 Powerful Types of Digital Marketing That Deliver Results	en	8553	1172	Discover 10 powerful types of digital marketing that drive real results, boost brand visibility, generate leads, and accelerate business growth online.	30
10	https://www.equinetacademy.com/blog/12-types-of-digital-marketing-services/	74	12 Types of Digital Marketing Services - Equinet Academy	en	31103	5079	Discover the 12 types of digital marketing services, from SEO to content marketing & social media marketing. Learn how they can benefit your business.	28
11	https://eflot.com/blog/types-of-digital-marketing-services	70	Types of Digital Marketing Services - eflot	en	7546	1135	Explore different types of digital marketing services, including SEO, social media marketing, content marketing, PPC, and more.	44
12	https://www.husson.edu/online/blog/2022/12/types-of-digital-marketing	57	What Are the Different Types of Digital Marketing?	en	7700	1197	Want to know what a career in digital marketing looks like? Here's a breakdown of the different types of marketing, and how you can earn a degree in this growing field.	49
13	https://marketersmedia.com/blog/types-of-digital-marketing	52	What Are the 8 Key Types of Digital Marketing?	en	12666	2040	Explore the main types of digital marketing channels: SEO, PPC, content, social media, email, influencer, affiliate, and mobile marketing.	47
21	https://sevenfigureagency.com/7-key-services-offered-by-digital-marketing-agencies/	42	7 Key Services Offered by Digital Marketing Agencies - Seven Figure Agency	en	20431	2899	In the dynamic world of digital marketing, Search Engine Optimization (SEO) and Pay-Per-Click Advertising (PPC) stand as pivotal strategies for enhancing online visibility and driving targeted traffic to websites. This comprehensive guide delves into the multifaceted approach of digital marketing agencies in leveraging these powerful tools. From mastering on-page and off-page SEO techniques to harnessing the	30
15	https://techaffinity.com/blog/4-types-of-digital-marketing/	44	4 Types of Digital Marketing \| SEO \| SEM \| SMM \| Content Marketing	en	5980	974	Digital Marketing is a curation of marketing activities carried out in the digital space. Here we list the 4 different types of digital marketing activities	47
16	https://hibu.com/blog/marketing-tips/5-types-of-digital-marketing-that-get-results-for-small-businesses	46	5 Types of Digital Marketing That Get Results For Small Businesses	en	10497	1735	Find out what types of marketing can get results for your local business on Google, social and display networks.	44
17	https://www.vistaprint.com/hub/types-digital-marketing	55	The Different Types of Digital Marketing (and How to Use Them) \| VistaPrint US	en	21488	3672	Digital marketing is important to help your business grow, but its also complicated. Which channels should you be on? What do SEO and PPC really mean? What are the advantages and disadvantages of each of the different types of digital marketing? Start here to learn it all!	28
18	https://business.linkedin.com/advertise/resources/marketing-terms/digital-marketing-types	36	What Are the Different Types of Digital Marketing? \| LinkedIn Ads	en	6023	1034	Discover B2B digital marketing types: SEO, PPC, content, email, social media, and more to enhance online engagement and conversions.	47
19	https://www.theoldstate.com/blog/the-8-types-of-digital-marketing	58	Types of Digital Marketing Offered by Dallas Agencies	en	44881	2319	Here are the eight kinds of marketing a digital marketing agency in Dallas might offer.	56
22	https://namastetu.com/what-are-the-7-types-of-digital-marketing-services/	65	What are the 7 types of digital marketing services?	en	6980	1081	Discover 7 types of digital marketing services with Namastetu Technologies, a leading Dubai agency, to boost your online presence and achieve business success.	33
21	https://sevenfigureagency.com/7-key-services-offered-by-digital-marketing-agencies/	42	7 Key Services Offered by Digital Marketing Agencies - Seven Figure Agency	en	20431	2899	In the dynamic world of digital marketing, Search Engine Optimization (SEO) and Pay-Per-Click Advertising (PPC) stand as pivotal strategies for enhancing online visibility and driving targeted traffic to websites. This comprehensive guide delves into the multifaceted approach of digital marketing agencies in leveraging these powerful tools. From mastering on-page and off-page SEO techniques to harnessing the	30
22	https://namastetu.com/what-are-the-7-types-of-digital-marketing-services/	65	What are the 7 types of digital marketing services?	en	6980	1081	Discover 7 types of digital marketing services with Namastetu Technologies, a leading Dubai agency, to boost your online presence and achieve business success.	33
23	https://omgcenter.org/business-marketing/types-of-digital-marketing-agencies/	50	The Different Types of Digital Marketing Agencies - OMG Center	en	7490	1149	There are several types of digital marketing agencies and each one offers something a bit different. Find out more about each type here!	37
24	https://revive.digital/blog/the-11-types-of-digital-marketing/	58	The 11 Types of Digital Marketing \| Revive Digital	en	23211	3946	How many types of digital marketing are out there? Well, we’re about to tell you in this blog post. Read on to learn the basics of the 11 types of digital marketing.	37
25	https://www.coursera.org/articles/digital-marketing	45	What Is Digital Marketing? Key Channels, Examples, and More \| Coursera	en	13970	2080	Learn more about digital marketing—sometimes called online marketing—which can allow you to reach and engage with customers in more timely and targeted ways.	39
26	https://muletowndigital.com/insights/the-different-types-of-digital-marketing-agencies/	45	The Different Types of Digital Marketing Agencies \| Muletown Digital	en	13925	2147	Learn about different types of digital marketing agencies and find the best one that aligns with your business goals and needs.	40
27	https://business.adobe.com/blog/basics/digital-marketing	47	What is digital marketing? Everything you need to know	en	20401	3179	Ready to launch a digital marketing strategy at your business? Get the lowdown on your main options from content marketing to PPC with this guide.	41
28	https://zerogravitymarketing.com/blog/main-types-of-digital-marketing	54	11 Main Digital Marketing Types \| Top Digital Marketing Channels	en	21864	3327	Digital marketing is crucial for building brand awareness & reaching your audience. Let's explore the top 11 types of digital marketing your business needs.	33
29	https://www.webfx.com/blog/marketing/types-digital-marketing/	59	9 Types of Digital Marketing Crucial for Business Success	en	17101	2824	Digital marketing is an important investment to reach customers & grow your business. We break down 9 types to consider using. Learn from the experts here!	46
30	https://corkboardconcepts.com/marketing-resources/blog/types-of-digital-marketing/	55	8 Types of Digital Marketing \| Corkboard Concepts	en	12769	1978	In this blog, we'll take you on a journey through the 8 types of digital marketing that will boost your reach. Click here to learn all about it!	41
-	https://landingi.com/digital-marketing/types/	54	9 Different Digital Marketing Types: PPC, SEO, Content Marketing	en	19093	2836		49
-	https://ca.indeed.com/career-advice/career-development/types-of-digital-marketing	56	7 Types of Digital Marketing (Definitions and Benefits) \| Indeed.com Canada	en	12283	1948	Learn about the different types of digital marketing, review their benefits, and discover the steps to take when adopting a digital marketing strategy.	38
-	https://www.321webmarketing.com/blog/digital-marketing-types/	54	The Top 10 Types of Digital Marketing	en	8556	1368	Digital marketing includes a vareity of types, and it is common to not know where to start. In this article, we review the top ten types.	36

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What is Digital Marketing? 8 Types | SNHU

# 1

snhu.edu/about-us/newsroom/business/types-of-digital-marketing

From SEO to Social Media: What Are the 8 Types of Digital Marketing?

What is Digital Marketing in Simple Terms?

What Are the 8 Types of Digital Marketing?

Affiliate Marketing

Content Marketing

Email Marketing

Marketing Analytics

Mobile Marketing

Pay-per-click (PPC)

Search Engine Optimization (SEO)

Social Media Marketing

Find Your Program

A Need for Marketing Skills

A Degree for the Future

Enjoyed this article? Share it so others can too.

Explore more content like this article

For Jazzmen Shipp, Earning a Degree Changed Everything

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About Southern New Hampshire University

An error occurred.

Understanding Digital Marketing: Key Types, Channels, and Examples

# 2

investopedia.com/terms/d/digital-marketing.asp

Understanding Digital Marketing: Key Types, Channels, and Examples

Key Takeaways

What Is Digital Marketing?

Understanding the Mechanics of Digital Marketing

Fast Fact

Exploring Various Digital Marketing Channels

Website Marketing

Pay-Per-Click Advertising

Content Marketing

Email Marketing

Social Media Marketing

Affiliate Marketing

Video Marketing

Text Messaging

Key Performance Indicators (KPIs) in Digital Marketing

Digital Marketing Challenges

Explain Like I'm 5

What Is SEO in Digital Marketing?

What Is Internet Marketing?

What Skills Are Needed in Digital Marketing?

The Bottom Line

Different Types of Digital Marketing - GeeksforGeeks

# 3

geeksforgeeks.org/blogs/different-types-of-digital-marketing/

Different Types of Digital Marketing

What is Digital Marketing?

Types of Digital Marketing Strategies

1. Content Marketing

2. Search Engine Optimization (SEO)/Search Engine Marketing (SEM)

3. Social Media Marketing (SMM)

4. Pay-Per-Click Marketing (PPC)

5. Affiliate Marketing

6. Mobile Phone Advertising

7. Email Marketing

8. Influencer Marketing

9. Viral Marketing

Conclusion

Explore

What Are the Major Digital Marketing Services? | Hennessey Digital

# 4

hennessey.com/digital-marketing-services/what-are-the-major-marketing-services/

What Are the Major Digital Marketing Services?

Social Media Marketing

Search Engine Optimization (SEO)

Website Design & Development

Pay Per Click (PPC) Advertising

Email Marketing

Content Marketing

Take a Major Step in Your Online Marketing

Our Clients Could Hire Anyone.

Here’s Why They Stick With Us:

Ambient Edge

Top Class Actions

Sue The Collector

7 Types of Digital Marketing Solutions | elk marketing

# 5

elkhq.com/blog/digital-marketing-solutions/

What Are The 7 Types of Digital Marketing Solutions?

Digital Marketing: Meaning & Importance

Why You Should Care About It

It’s the Biggest Marketplace

Provides Unparalleled Access & Control of Target Audience

A Direct Line to Your Customers

Sell Faster at Any Time With Less Effort

Understanding the 7 Types of Digital Marketing Strategies

#1. Content Marketing: What’s Your Story?

#2. Search Engine Optimization (SEO): Putting Yourself Out There

#3. Email Marketing: Initiate Contact With Your Target Audience

#4. Social Media Marketing: Leveraging Relevant Groups & Communities

#5. Mobile Marketing: Smartphone & Device-enabled Marketing

#6. PPC Marketing: Cost-Effective, Results-based Marketing

#7. Affiliate Marketing: Make Other People Sell for You

Conclusion: Choose Your Channels & Create a Strategy

Claim Your Free Audit

Case Study Claim Your Free Audit

Benefits of Organic Social Media for Your Business

Choosing an SEO Agency in Los Angeles

A Guide to GEO Measurement: How to Measure Success in Generative AI Search

The Different Types of Digital Marketing (and How to Use Them) | VistaPrint US

#17

vistaprint.com/hub/types-digital-marketing

The different types of digital marketing (and how to use them)

Types of digital marketing

1. Content marketing

2. Search engine marketing

3. Display advertising

4. Mobile marketing

5. Social media marketing

6. Email marketing

7. Influencer marketing

8. Affiliate marketing

9. Video marketing

10. Audio marketing

Choose Country

Types Of Digital Marketing Services | SMP

# 7

seekmarketingpartners.com/digital-marketing-blog/types-of-digital-marketing-services/

Seek Marketing Partners

Types of Digital Marketing Services

Search Engine Optimisation (SEO)

On-Page SEO

Off-Page SEO

Local SEO

Global SEO

Pay-Per-Click (PPC) Advertising

Effective Keyword Research

Ad Copy Creation and Optimisation

Landing Page Optimisation

Social Media Marketing

Strategic Content Creation

Community Management

Paid Social Advertising

Content Marketing

Compelling Blog Posts and Articles

Infographics and Visual Content

E-Books and Guides

Email Marketing

List Building and Segmentation

Engaging Email Content

Automation and Analytics

Web Design and Development

Responsive and Mobile-Friendly Design

User Experience Optimisation

E-Commerce Functionality

FAQs

How can digital marketing services help my business grow?

How can Seek Marketing Partners’ team assist my business with digital marketing?

Conclusion

SEO isn't a one-off task - it's an ongoing investment in your brand's visibility.

Get Industry Updates

What Is Digital Marketing? Types, Strategies & Best Practices (2025 Guide) – Forbes Advisor

# 8

forbes.com/advisor/business/what-is-digital-marketing/

What Is Digital Marketing? Types, Strategies And Best Practices In 2025

7 Types of Digital Marketing

Social Media Marketing

Email Marketing

Pay-Per-Click (PPC) Advertising

Affiliate and Influencer Marketing

Content Marketing

Search Engine Optimization (SEO)

SMS Marketing

Best Practices for Digital Marketing in 2025

Share Authentically and Establish Genuine Connections

Track Data and Adjust Accordingly

Take a Step Back and Think About the Big Picture

Bottom Line

Frequently Asked Questions (FAQs)

How do I start digital marketing?

Can you explain pay-per-click (PPC) advertising?

What are some common mistakes to avoid in digital marketing?

Next Up In Marketing

10 Powerful Types of Digital Marketing That Deliver Results

# 9

sacscreativemedia.com/powerful-types-of-digital-marketing/

10 Powerful Types of Digital Marketing That Deliver Real Results

Why Understanding Types of Digital Marketing Matters

Here are the 10 Powerful Types of Digital Marketing

1. Search Engine Optimization SEO Marketing Strategies

2. Content Marketing Content Marketing Methods

3. Social Media Marketing Social Media Marketing Types

4. Pay Per Click Advertising PPC Advertising Types

5. Email Marketing Email Marketing Techniques

6. Influencer Marketing Influencer Marketing Trends

7. Video Marketing Video Marketing Strategies

8. Affiliate Marketing Affiliate Marketing Networks

9. Mobile Marketing Mobile Marketing Approaches

10. Voice Search Marketing

How to Combine Types of Digital Marketing for Maximum Results

Benefits of Using Multiple Types of Digital Marketing

Conclusion

10 Best Free SEO Audit Tools for 2026 to Boost Rankings Fast

5 Proven PPC Strategies to Boost Conversions Fast in 2026

11 UX Design Techniques That Keep Visitors on Your Website Longer

12 Types of Digital Marketing Services - Equinet Academy

#10

equinetacademy.com/blog/12-types-of-digital-marketing-services/

12 Types of Digital Marketing Services

1. SEO Services

Local SEO

E-commerce SEO

Voice SEO

On-page SEO

Off-page SEO

Technical SEO

SEO Audits

2. Content Marketing Services

Infographics

Web Pages

Videos

Books

3. Social Media Marketing Services

Social Media Channel Services

Social Media Marketing Strategy Planning

Social Media Content Creation

Content Publishing

Research and Analysis

Consultation

Campaign and Community Management

4. Email Marketing Services

5. Digital Advertising Services

Facebook

Google

6. Digital Marketing Strategy Consultation Services

7. Digital Marketing Analytics Services

8. Web Design Services

9. Web Development Services

10. Mobile App Development Services

11. Creative Design Services/ Graphic Design Services

12. E-commerce Marketing Services

Conclusion

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articleBody: From SEO to Social Media: What Are the 8 Types of Digital Marketing? Digital marketing can be broadly broken into 8 main categories including: Affiliate Marketing, Content Marketing, Email Marketing, Marketing Analytics, Mobile Marketing, Pay-per-click, Search Engine Optimization and Social Media Marketing. Alexa Gustavsen Jul 17, 2024 Understanding the numbers When reviewing job growth and salary information, it’s important to remember that actual numbers can vary due to many different factors—like years of experience in the role, industry of employment, geographic location, worker skill and economic conditions. Cited projections are based on Bureau of Labor Statistics data, not on SNHU graduate outcomes, and do not guarantee actual salary or job growth. In the past decade, digital marketing has become a vital component in an organization's overall marketing strategy. It allows companies to tailor messages to reach a specific audience, making it possible to market directly to people who are likely to be interested in their product. One academic team member from Southern New Hampshire University (SNHU) spoke about how digital marketing aligns with traditional tactics and shared information on some of the types of digital marketing in practice now. Explore Digital Marketing What is Digital Marketing in Simple Terms? Digital marketing encompasses a wide variety of marketing tactics and technologies used to reach consumers online. As a form of online marketing, it allows organizations to establish a brand identity and has revolutionized the marketing industry. A senior associate dean of business programs at SNHU, Dr. Jessica Rogers, said digital marketing requires marketing savvy, strategic thinking and handling a great deal of data. It's based on many of the principles familiar to traditional marketers and requires both foundational knowledge and technical know-how. According to Rogers, the two disciplines serve to connect with distinct groups of consumers. “Traditional media is a great way to reach a broad consumer base, whereas digital media has the ability to reach very specific audiences,” she said. “A key point is that depending on the target audience, some channels are more effective than others.” Learn more about the fundamentals of digital marketing. What Are the 8 Types of Digital Marketing? Rogers talked about some of the most popular types of digital marketing, providing a brief overview of each: Affiliate Marketing With the increased prominence of online marketing, affiliate marketing — also known as influencer marketing — has become popular among many organizations in bridging the gap between consumers and organizations. But what is affiliate marketing? Affiliate marketing utilizes the ever-growing popularity of industry experts and social media influencers. In working with these third-party influencers, your organization will collaborate to promote your products or services for compensation. In collaboration, influencers will engage their audience with posts, blogs or videos to bring in more business for your organization and create new leads. Within the last few years, affiliate or influencer marketing has grown immensely with new media like TikTok, Instagram, YouTube and blogs being a mainstream form of entertainment and news. Affiliate marketing has become one of the more popular forms of digital marketing. According to Influencer Marketing Hub, the affiliate marketing industry was estimated to be a $13 billion industry in 2023. The job market is growing for marketers. The U.S. Bureau of Labor and Statistics (BLS) predicts a 6% increase through 2032 in the number of advertising, promotions and marketing managers.* In 2022, the median salary for those positions was $156,580, according to BLS.* Content Marketing Content marketing uses storytelling and information sharing to increase brand awareness. Ultimately, the goal is to have readers take action toward becoming a customer, such as requesting more information, signing up for an email list or making a purchase. “Content” can refer to blog posts, resources like white papers and e-books, digital videos, podcasts and much more. In general, it should first and foremost provide value to the consumer — not just advertise the brand or try to make a sale. Content marketing is about building a sustainable, trusting relationship with your customers that can potentially lead to many sales over time, not just a single transaction. Content marketing works in symbiosis with other types of digital marketing: It is a way to incorporate search engine optimization (SEO) into fresh website content, and the content created can be shared as social media posts and in email marketing publications. Looking at the analytics for your content marketing can tell you a lot about your customers: What are they looking for when they land on your site? What kinds of content make them stay on the site longer and keep looking around? What kinds make them lose interest and navigate away? Unlike a method such as PPC, content marketing is a long-term strategy. Over time, marketers build up a library of content (text, video, podcasts, etc.) that will continue to bring users to the site via search engines, according to Adobe Experience Cloud, an organization that specializes in digital experience tools. This content library also helps promote knowledge of your brand and increases your profile as a resource for information. And, if users are visiting your site for information, ideally they will remember you as an authority when it’s time to make a purchase. Content marketing is a great avenue for people who enjoy writing and/or video and audio production. But as with digital marketing in general, it also calls for strong strategic and analytic skills. There are tons of website-building platforms and blogging sites you can use to get into content marketing. For free and low-cost options, you can consider: WordPress Medium Hubspot CMS Wix Some of these tools include features that provide tips on how to incorporate SEO, social media, email marketing, website design and more, so you can get the full digital marketing experience. Email Marketing Even with the emergence of social media, mobile applications and other channels, email is still one of the most effective marketing techniques, Rogers said. It can be part of a content marketing strategy, providing value to consumers and, over time, converting an audience into customers. Email marketing pros not only know how to create compelling campaigns, but they also understand optimal audience outreach and are skilled at analyzing customer interactions and data, and making strategic decisions based on that data, according to the American Marketing Association (AMA). Email marketing software can offer many different analytical measures, but two that marketers are always striving to improve are the open rate — the percentage of recipients who opened the email — and the click-through rate — the number of recipients who opened the email and clicked on a link in the email. According to leading email marketing software company Constant Contact, there are many things marketers can do to make their emails more appealing to users and more likely to be opened. These include: Create a Sense of Urgency – Writing email copy that lets your recipients know that time is running out to get a special deal or that there are only a limited number of offers available can increase the number of people clicking through to your website. Personalize Your Email – Setting your emails and subject lines up to incorporate the recipient’s name is a proven way to increase open and click-through rates. (A sample subject line: “Katie, a special offer just for you.”) Let Recipients Set Their Preferences – Allowing users to specify how often they want to hear from you can help keep some of your email subscribers subscribed to your list and clicking on your emails. Marketing Analytics One of the major advantages of digital marketing is that it is highly trackable and measurable. Once, the only trackable marketing pieces were coupons and similar direct mail offers. If a customer used the coupon, you knew the message resonated. Today, analytics allow marketers to track user behavior at a highly detailed level: How many times they click on a link How much time they spend on a web page How often they open emails and much more But the vast amount of information available about digital marketing performance can feel like drinking from a fire hose, and marketers must be able to truly understand what the data mean and how they should inform strategy. Not only does this allow marketers to learn what is successful with consumers and adapt their marketing messages moving forward, it also means they can demonstrate their value to the company. Understanding all of this data and using it to make strategic decisions is an important part of a digital marketer’s work — and one that sets them apart from their traditional counterparts. There are many tools available for measuring the success of digital marketing campaigns, and many marketers will use some combination of these tools, depending on their needs and their audience. One of the most used tools for marketing analytics is Google Analytics, which can be customized in nearly endless ways to measure: How your site is performing Which keywords are bringing users to your site How users are navigating through your website and much more Having good, accurate analytics and the know-how to interpret them can help marketers “fail fast,” quickly cutting campaigns that aren’t working and building better campaigns around concepts that have a proven track record of success. Over time, you won’t just be using analytics to measure your campaigns — the analytics will also inform and improve your campaigns. In a digital marketing degree program, you'll study a wide range of issues pertinent to a marketing career path, including marketing plans and strategies, branding, mobile marketing and digital advertising. Mobile Marketing This digital marketing type is focused on reaching your target audience on their smartphone or tablet. Mobile marketing reaches people through text messages, social media, websites, email and mobile applications. Marketers can tailor offers or special content to a geographic location or time, such as when a customer walks into a store or enters an event. In February 2021, Statista conducted a survey in which 46% of the respondents claimed they spend between five to six hours a day on their phones for personal use. In addition, 22% stated they spend 3 to 4 hours a day on their phone, according to Statista, and from the end of 2020 to the beginning of 2021, mobile users in the U.S. around 40 minutes a day on social media apps, with Facebook and Instagram holding the largest audience. By 2024, the average time spent on the phone daily in the U.S. is expected to reach 4 hours and 39 minutes, reports Statista. E-commerce has grown immensely in the last few years, becoming an important part of the global retail world. In 2024, retail e-commerce sales were estimated to surpass $6.3 trillion worldwide, Statista reported. Marketers know that you need to take your message to where your customers are, and it is very clear: Your potential customers are on their phones. Pay-per-click (PPC) Pay-per-click refers to paid advertisements and promoted search engine results. This is a short-term form of digital marketing, meaning that once you are no longer paying, the ad no longer exists. Like SEO, PPC is a way to increase search traffic to a business online. Pay-per-click can refer to the advertisements you see at the top and sides of a search results page, browsing the web, watching YouTube videos and using mobile apps. One of the other things that differentiate pay-per-click from SEO is that you only pay for the results. In a typical PPC model like a Google AdWords campaign, you will pay only when someone clicks on your ad and lands on your website. You can spend just about any amount of money on pay-per-click advertising. Some companies may see results from investing just a few hundred dollars, but plenty of large companies spend tens of thousands a month on pay-per-click. How much it costs to run an ad or promote your search results will depend primarily on how much competition there is for your keywords. High competition keywords (i.e. keywords that many people are searching for and that many sites are trying to be found for) will be more expensive and lower competition terms will likely cost less. When you set up a pay-per-click campaign, you will also be able to choose whether you want your ad or promoted results to be shown to users all over the world or only within a specific geographic area. If you are marketing a brick-and-mortar business, this ability to tailor by location helps you not waste ad dollars serving ads to users who don’t live anywhere near your business, according to Google Ads. Search Engine Optimization (SEO) The goal of SEO is to get a business to rank higher in Google search results, ultimately increasing search engine traffic to the business’s website. To accomplish this, SEO marketers research words and phrases consumers are using to search for information online and use those terms in their own content. According to leading SEO software company Moz's "Beginners Guide to SEO," SEO encompasses many elements, from the words on your web pages to the way other sites link to you on the web to how your website is structured. So, what are some things that can improve a site’s SEO? It’s important to understand that one of the things that makes SEO challenging is that the answer to this question always depends on search engines and their most current algorithm. Keeping that in mind, here are a few of the most important things for SEO strategists and marketers, in general, to understand about how SEO works today, according to Moz: Content indexing – It is important to allow search engines to clearly “read” what your site content is, by doing things like adding alt text for images and text transcripts for video and audio content. Good link structure – It is important that search engines can “crawl” your site structure to easily find all the content on your site. There are many things that an SEO specialist can do to properly format links, URLs and sitemaps to make them most accessible to site crawlers. Keywords and keyword targeting – Properly deploying your keywords (i.e. the search terms you want your site to be found for) in your content and headers is one of the fundamental building blocks of SEO. It is no longer good practice to “stuff” your content with as many keywords and keyword variations as possible. Writing high-quality content that uses keywords in the headers and a few times in the crawl-able page content is now considered better practice and will make pages rank better in search results. Social Media Marketing This includes everything a business does via social media channels. Just about everyone is familiar with social media, but marketers must approach social with an integrated and strategic approach. Social media marketing goes far beyond simply creating posts for social channels and responding to comments. To be effective, efforts must be coordinated and consistent rather than an afterthought. To help keep posts consistent, there are many online tools available to automate and schedule social media posts, although marketers only should use automation as a tool, not a “set it and forget it” solution. Users will figure it out quickly if there is no real person behind the posts. Social media marketers should not be in a silo separate from other marketing functions. Social marketers need to work with the company’s wider marketing team to coordinate their message across all platforms, online and off, so that every part of the brand is telling the same story. A crucial part of social media marketing is analytics. Social media marketers must also be savvy at analyzing the performance of their posts and creating strategies based on that data. It’s important to measure how well your current social media posts are performing before continuing to implement your new strategy. Statista reports that 86% of industry professionals stated that an increase in exposure to their company was the leading benefit of social media marketing in 2023. Behind that, 76% of companies claimed an increase in traffic to their website was the largest advantage, according to Statista. There are also several free options to spread your message that go beyond Instagram and Facebook. Some other options include Google My Business, eBay and Facebook Messenger and Marketplace. In other words, social media marketing is a lot more complicated than managing your personal Facebook or Instagram profile. It requires a blend of creative thinking and objective, data-driven strategy and may be a great fit for professionals who enjoy blending these two disciplines. Find Your Program Select Degree Level Select a Degree Level Associate Bachelors Certificates Doctoral Masters Select Category All Categories Accelerated Programs Accounting & Finance Aeronautics & Aviation Art & Design Business Communications Creative Writing & English Criminal Justice Data Analytics Economics Education Engineering Environmental Game Design & Development Healthcare History Human Resources Liberal Arts Marketing Math & Science MBA Nursing Operations & Project Management Psychology Public Administration Social Sciences Sport Management & Athletic Admin Technology Find Program A Need for Marketing Skills Digital marketers support the wider marketing team and the strategic goals of the whole company by rolling out marketing strategies in the online environment, Rogers said. Digital marketers strive to be a voice for the customer and how they want to interact with a brand digitally. “(Marketers) strategically approach the brand’s channels to maximize investments, drive traffic and conversions, as well as manage integrated digital content,” said Rogers. The need to be where the customers are at all times means that digital marketers have a significant responsibility to be attuned to changes in technology, social media and software. Technology changes quickly; the hot social media app of today may be all but abandoned by next year, but many of the foundational principles of marketing remain the same. Today, many employers are requiring experience in Google Analytics, Google and Facebook Ads, HubSpot and Hootsuite, according to Rogers. In a master's program with a concentration in digital marketing, you'll learn the foundations of tools such as these, exploring and applying them through coursework. They are also looking for candidates who are proficient in Adobe Creative Suites and have a working knowledge of SEO and keyword research. However, some important pieces of the marketing puzzle have not changed since the days when companies primarily advertised in print, radio and TV. All marketers need strong communication skills and a strong basis in marketing principles. Employers include these soft skills with the technology-related proficiencies in job posting requirements, according to Rogers. "A basic tenant of marketing is communicating a marketing message to a target audience," she said. "... Not only must we communicate with our teammates, but we must be able to communicate to customers, executives and more. These folks are our target audience and without strong communication skills, messages will not be received in the way in which we intended." A Degree for the Future And earning your digital marketing degree can help you in different fields outside of digital marketing. SNHU graduate Shannon Hayes ’23 earned her bachelor's degree in marketing with a concentration in digital marketing to give her more knowledge in her career. She earned her associate degree after high school, had a daughter and established her career, but something was missing. “As a single mother, I worked hard over the years and managed to build a successful career and raise my daughter,” said Hayes. "Unfortunately, my lack of a bachelor's degree often held me back from job opportunities.” She knows her degree in digital marketing will provide her with more skills in her work and open new doors. “I'm happy in my current position, but this degree will give me much more opportunity than I had before,” she said. Find out if marketing is a good major for you. Since digital marketing is a rapidly changing space, it is imperative for companies to stay up to date on new and emerging technologies while staying true to the brand and the needs of its consumers, Rogers said. There are many ways that companies do this, some of which are the responsibility of digital marketers, while some of that work is supported by other departments. Regardless of the department involved, all of it is done by way of a very strategic and collaborative approach. “Staying ahead of the competition has never been more important,” Rogers said. “The landscape for businesses is changing so rapidly that is has become a key strategy to include looking to the competition to help inform your own digital strategy.” Discover more about SNHU's online digital marketing degree: Find out what courses you'll take, skills you'll learn and how to request information about the program. *Cited job growth projections may not reflect local and/or short-term economic or job conditions and do not guarantee actual job growth. Actual salaries and/or earning potential may be the result of a combination of factors including, but not limited to: years of experience, industry of employment, geographic location, and worker skill. Enjoyed this article? Share it so others can too. Facebook Twitter LinkedIn Copy Link Alexa Gustavsen ’21 is a content marketing specialist and writer at Southern New Hampshire University. Based in New Hampshire, she completed her bachelor's in creative writing and English on campus at SNHU. Currently, she is pursuing her master's in marketing online at the university. Connect with her on LinkedIn. Explore more content like this article For Jazzmen Shipp, Earning a Degree Changed Everything Feb 11, 2026 Business When Jazzmen Shipp '25 first enrolled at Southern New Hampshire University (SNHU), she was pregnant and living in a shelter with her 5 children. Now, as the first in her family to graduate college, Shipp has an associate degree in business administration, a new career and a new outlook on life. How Kellsie Goodhart-Jones Earned an MBA While Working for the US Air Force Feb 10, 2026 Business At SNHU, Kellsie Goodhart-Jones ’25G found an online program that could fit into her life as an employee of the U.S. Air Force and a military spouse. And now, after earning her MBA in Engineering Management online, she's got the confidence to move forward in her career. What Jobs Can You Get with a Business Degree? Feb 2, 2026 Business A business degree can provide you with the skills you need to make valuable contributions to any organization. Earning one can help you qualify for a number of jobs in areas such as management, accounting, finance, marketing, operations and human resources. About Southern New Hampshire University SNHU is a nonprofit, accredited university with a mission to make high-quality education more accessible and affordable for everyone. Founded in 1932, and online since 1995, we’ve helped countless students reach their goals with flexible, career-focused programs. Our 300-acre campus in Manchester, NH is home to over 3,000 students, and we serve over 135,000 students online. Visit our about SNHU page to learn more about our mission, accreditations, leadership team, national recognitions and awards.

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datePublished: 2024-07-17 2026-02-11 2026-02-10 2026-02-02

description: Learn about the 8 types of digital marketing and their impact. Understand what digital marketing is and how it can revolutionize your marketing strategy.

headline: From SEO to Social Media: What Are the 8 Types of Digital Marketing?

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